COMPOSE YOURSELF....COMPOSE YOURSELF!!!!
I'm happy to find this again. I had it downloaded and lost it somehow - but in my mind it is the best ad out there on what a grunt should expect (and how a grunt should be trained).
In my opinion, the RM is the top-dog when it comes to advertising. Overseas, we ripped out and copied two ads from a Brit Maxim mag that had:
1) A guy puking (it was about getting run hard in PT)
2) A guy with a full leg cast doing chin ups (something about Hunter Troop, where there is no easy day in the RM).
We copied them and stuck them up in our gym as motivation, but the lame-ass PSP civvie who was more interested in "Company Beach Parties" didn't like the nature of them, kept ripping them down (we kept putting more copies up), and evetually put a note up saying that all posted stuff in the gym had to go through him (meaning her)....bitch.
Anyways, recruiting should offer challenge and working yourself, physically and mentally, to the limits. That's the only way you are going to attract hard-charging, fit young guys to the rifle spots. None of this "neat oppurtunities" and fruity looking soldiers waving at the camera crap. As well, I like the fact that they use the message "If you're a bag of shit, don't bother applying, cause you'll waste our time" - it seems alot better then "what can we do for you???".