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Milnet.ca Advertising
General
If you are interested in advertising on Milnet.ca, the following information will help you get started. Advantages of advertising here are as follows:
Highly focused military/security audience
Roughly 85% of visitors are from Canada
Flexibility in purchasing ad impressions or clicks
Multiple ad formats
Volume pricing plans available
Ad rotation over the entire site means that more visitors will see your ad
High site usage (see below)
Usage
On average, Milnet.ca gets over 10,000 unique visitors viewing 750,000
objects every day. This generally translates into over 100,000 ad
views, 40,000 unique ad impressions and about 100 ad clicks every day.
Scope
Ads are displayed on the entire Milnet family of sites, including Army.ca, Navy.ca, Air-Force.ca and of course Milnet.ca.
Pricing
Ads can be purchased in 2 sizes:
Button (120x90) - smaller rectangle ads
Banner (468x60) - larger banner ads
There are two purchasing options available for Milnet.ca advertisers:
Purchase ad impressions:
Button - $20 / 50,000 impressions (that's a CPM of just $0.40!)
Banner - $40 / 50,000 impressions
Purchase ad clicks:
Button - $20 / 50 clicks
Banner - $40 / 50 clicks
While add clicks are more expensive to purchase, you are buying only
guaranteed visits to your web site with this method. Alternatively,
if you purchase impressions, your brand is visible to users even if they don't
visit your site. In either
case, your ad will remain visible to site visitors until your
purchased number of clicks or impressions have been expended. You will be notified
via e-mail before your ad expires, allowing renewal in a timely manner.
Your initial purchase grants you 2 unique banners to use in your campaign, additional banners (which will draw from the existing pool of impressions/clicks) are $5 per banner.
If desired, your ad campaign can be designed so that your clicks or impressions
will be expended gradually. For example, you may purchase 300 clicks
and wish them to be spread over a 6 month period.
Discount pricing for bulk purchases or multiple ads is also available.
Prices are subject to change without notice, though purchased blocks
are "locked in" at the original cost.
Ad Delivery
The Milnet.ca advertising system can be configured to show your ad at whatever
rate you desire. For example, if you have purchased 15,000 impressions and want
to show 300 a day, your purchase will last for 50 days. Alternatively, if you wanted more coverage, you could elect to show your ad 500 times a day for 30 days. Duration and "intensity" of the campaign are up to you.
Your ad will appear across the Milnet.ca family of sites, including the forums, wiki, gallery, quotes, calendar, and general information pages.
Sponsorships
Advertisers can elect to "sponsor" a particular portion of the
site. In this case, your ads would appear in only the section you
are sponsoring. For example, military authors may wish to sponsor the
Literature board, while equipment retailers may wish to sponsor the
Equipment boards.
The benefit of sponsorships is a much tigher, topical focus. Sponsopship
campaigns can be run at an additional 20% of the list price noted above.
Ad Specifications
Currently, banner ads must be 120x90 (max 15Kb) or 468x60 (max 75kb)
and should be GIF, JPEG or PNG format. Alternate sizes and formats may
be negotiated.
Reporting
Each advertiser on Milnet.ca will receive a weekly e-mail report
(optional) that will include the number of
impressions (unique visitors) and clicks that your ads have attracted.
All data is automatically
tracked by the advertising system, with no work required on your part.
Content
Only advertising of "appropriate" content will be accepted. Generally,
military or related advertising is preferred, while other types of advertising
(such as for adult sites) will not be considered.
Sample
An example of a 120x90 ad can be seen at the right hand side of this page and an example of a 468x60 ad can be seen near the bottom of this page.
Custom Ads
In many cases, advertisers supply their own ad images. However if you don't already have an ad, one can be created for you at a flat rate
as follows:
Button - $50
Banner - $75
The quality of the ad would be comparable to the following samples:
Payment
All prices are in Canadian dollars. Payment can be made via PayPal
(Milnet [at] Milnet.ca), cheque, money order or e-mail transfer.
Bartering for ads or services may also be considered.
Where your money goes
The funds raised by the advertising are all put back into the
operation and development of this site. Some examples of this follow:
Software, such as that used for the forums
Hardware upgrades, such as extra disk space
Network access and hosting
Non-Profit and Good Causes
Is your organization non-profit, or working hard to support the troops? If so please contact me about the possibility of free advertising opportunities.
More Information
If you need more information, or are ready to purchase some advertising,
please send an e-mail to Milnet[AT]Milnet.ca.
